Bitcoin Approaches $100K Amid Bullish Projections and Institutional Gains

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  • Michael van de Poppe predicts a potential breakout, while Tom Lee warns of a possible dip to $50,000.
  • MicroStrategy’s Bitcoin holdings generated $138.2 million in gains, reinforcing institutional confidence in BTC.

Cryptocurrency analyst Michael van de Poppe has expressed optimism regarding Bitcoin’s short-term trajectory, highlighting its strong weekly performance. Over the past two days, Bitcoin has gained 7.25%, rebounding from $90,700 to $98,400 at the time of writing.

Poppe suggests that the cryptocurrency could test the $100,000 level in the coming days, fueled by market momentum and increasing institutional participation.

This rally comes amid growing expectations surrounding the new U.S. administration’s trade policies, as well as the anticipated Consumer Price Index (CPI) and Producer Price Index (PPI) reports, which could impact macroeconomic sentiment.

Contrasting Views: Could Bitcoin Plunge to $50,000?

While bullish sentiment dominates, Fundstrat’s chief strategist Tom Lee has provided a contrasting scenario. Lee acknowledged that Bitcoin’s recent correction was within the range of normal market fluctuations for a high-volatility asset but warned that a further decline to $70,000—or even $50,000—is possible before the next surge.

Despite the potential for short-term declines, Lee maintains that Bitcoin will likely be one of the best-performing assets in 2025, predicting a rally to $250,000 by the end of the year.

MicroStrategy’s Bitcoin Holdings Continue to Generate Massive Gains

Institutional accumulation remains a key driver of Bitcoin’s sustained growth. MicroStrategy, led by Michael Saylor, continues to capitalize on Bitcoin’s appreciation. Over the past week, MicroStrategy’s treasury activities generated 1,440 BTC, translating to approximately $138.2 million in gains at an exchange rate of $96,000 per BTC.

The company now holds nearly 450,000 BTC, reinforcing its long-term commitment to Bitcoin as a strategic reserve asset. Saylor’s firm has been one of the most aggressive institutional buyers of Bitcoin, influencing broader market confidence.

BTCUSDT_2025-01-15_12-03-33
Source: Tradingview

Bitcoin (BTC) is currently trading at $99,278.08, reflecting a 2.82% increase in the last 24 hours. Its market capitalization stands at $1.96 trillion, with a 24-hour trading volume of $56.11 billion, marking a 5.80% increase. The circulating supply is 19.81 million BTC, with a fixed maximum supply of 21 million BTC.

Bitcoin continues to show strong bullish momentum, nearing the critical psychological level of $100,000. Institutional adoption remains high, with increasing interest from hedge funds, ETFs, and corporate treasuries accumulating BTC as a hedge against inflation.

BTCUSDT_2025-01-15_12-04-42
Source: Tradingview

From a technical perspective by ETHNews, BTC is approaching major resistance at $100,000 – $102,000. If it successfully breaks above this level, the next upside targets could be $105,000 – $110,000

However, if Bitcoin faces rejection at current levels, a retracement toward $96,000 – $97,000 could occur, with stronger support at $94,000. On-chain metrics indicate increased accumulation from long-term holders, suggesting sustained market confidence in Bitcoin’s long-term growth.

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