- Open House Group, a ¥1T real estate leader, now accepts XRP, SOL, DOGE for cross-border property purchases alongside BTC/ETH.
- Crypto payments convert instantly to yen, sidestepping volatility; targets global buyers via blockchain’s frictionless settlement rails and new Chinese portal.
Tokyo’s Open House Group, a ¥1 trillion annual revenue real estate titan, now enables XRP, Dogecoin, and Solana payments for residential and commercial property purchases. The firm joins Bitcoin and Ethereum integrations launched earlier this year, positioning itself as a crypto liquidity gateway for cross-border buyers.
Major Japanese real estate company Open House now accepts XRP for property purchases in Japan
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オープンハウス、暗号資産 XRP SOL DOGE決済対応開始。グローバル顧客向け中国語繁体字サイトも同時オープン。 https://t.co/vfbCUs04lf
— Emi Yoshikawa {X} (@emy_wng) March 21, 2025
The decision converts high-value real estate into an on-ramp for utility-driven crypto adoption. Clients can execute transactions in XRP, SOL, or DOGE for condos, houses, or apartments, bypassing traditional fiat conversion hurdles. Open House mandates immediate crypto-to-yen settlement post-payment, neutralizing volatility exposure while leveraging blockchain’s borderless rails.
Emi Yoshikawa, ex-Ripple strategist, spotlighted: Open House ranks #5 in Japan’s property sector by revenue, with developments spanning Tokyo, Osaka, and Yokohama. This follows XRP’s 42% YoY payment surge on BitPay and its recent clearance from SEC litigation overhang—a bullish divergence from altcoin peers.
Technicals include XRP’s consolidation above its 200D MA ($0.58) and a falling wedge pattern on weekly charts, historically preceding breakout rallies. Market makers note thin order books above $0.65, suggesting rapid repricing if buy-side pressure accelerates.
However, regulatory headwinds persist. Japan’s Financial Services Agency (FSA) requires crypto payment processors to register as Electronic Payment Instrument Handlers—a compliance layer Open House navigated pre-launch. The firm warns users to adhere to home-country tax codes, noting potential asset seizures in jurisdictions restricting crypto-commerce.
For XRP maximalists, the integration validates its “bridge asset” thesis, targeting frictionless cross-border settlements. Unlike BTC/ETH’s store-of-value narrative, XRP’s enterprise adoption curve sharpens—its RippleNet ODL corridors now interface with brick-and-mortar asset liquidity.
Yet skeptics highlight execution risks: real estate’s illiquid nature clashes with crypto’s 24/7 markets, and title deed settlements still require legacy registries. Open House’s pivot mirrors 2023’s trend of Tier-1 firms tokenizing real-world assets (RWAs), blending decentralized liquidity with physical collateral.
As macro investors eye yield-bearing RWAs, XRP’s fixed supply and regulatory clarity post-SEC retreat could magnetize institutional flows. The token’s MVRV ratio hovering near 1.0 signals undervaluation against network growth—a gap that real estate utility might narrow.
Open House’s playbook—convert property buyers into crypto users—tests a novel adoption vector. Success here could ignite copycat moves across Asia’s $8 trillion property sector, turning deeds into deflationary crypto sinks. For now, XRP’s chart whispers accumulation; its real-world utility shouts disruption.
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