- VeChain’s new VeBetter website promotes eco-friendly actions, rewarding users with $B3TR tokens and transparent impact data.
- VeBetter’s AI mascot B3MO will guide users, while VeChain strengthens adoption with EU compliance and new campaigns.
VeChain has launched a newly redesigned website for its sustainability ecosystem, VeBetter. The revamped site enhances user engagement with a more intuitive design and easier navigation. It showcases key initiatives to reward users for environmentally conscious actions, turning everyday sustainable choices into real-world value.
The update also highlights VeBetter’s commitment to on-chain transparency and the growing role of its ecosystem mascot, B3MO.
Vechain Unveils a Fresh Look for VeBetter’s Ecosystem
The VeBetter website now features a striking visual transformation that combines aesthetics with functionality. Users are greeted with a cleaner interface that guides them through various sections, including the latest in sustainability rewards and governance features.
The platform offers several X-2-Earn applications designed to encourage users to make eco-friendly choices. For instance, users can earn $B3TR tokens by using reusable coffee mugs through the Mugshot program or by engaging in sustainable shopping via GreenCart.
The new website highlights these earning opportunities clearly, making it easier for participants to track their progress and contributions. Additionally, the site emphasizes the importance of environmental impact, with real-time data on how the VeBetter community has collectively reduced carbon footprints, plastic waste, and energy consumption.
Introducing B3MO: The New Ecosystem Mascot
A key feature of the new site is B3MO, VeBetter’s adorable mascot. The name combines “B3,” which signifies the platform’s three core principles—blockchain, business, and the environment—and “Mo,” meaning “young rice sprout” in Korean.
BREAKING: @vechainofficial launched the new VeBetter website!
It transforms how we track and reward environmental impact with all metrics verified on-chain:
– 165kg+ plastic waste reduced
– 234kg+ carbon footprint eliminated
– 42Wh+ energy savedThe highlight? B3MO – the… https://t.co/BktyiBBcJK pic.twitter.com/l4jJRcXXcz
— CryptoBusy (@CryptoBusy) March 19, 2025
In the future, B3MO will evolve into an AI companion, helping users navigate the platform, answer questions, and provide tips on maximizing their sustainability rewards. This AI assistant is expected to further streamline the user experience and make the process of earning rewards more engaging and accessible.
Real-Time Impact and On-Chain Transparency
One of the most notable aspects of VeBetter’s new site is the emphasis on on-chain verification of environmental impact metrics. The platform displays real-time data that showcases the community’s collective progress, such as 165kg of plastic waste reduced, 234kg of carbon footprint eliminated, and 42Wh of energy saved.
The data is verified through “sustainability proofs” that are tokenized and stored on-chain, ensuring transparency and accountability. This innovation is central to VeBetter’s goal of creating a marketplace where verified environmental impacts hold real economic value. By connecting sustainability with market incentives, VeBetter aims to incentivize daily green choices in a way that benefits both the planet and its users.
VeChain’s Growing Ecosystem and Regulatory Milestones
In addition to the launch of the VeBetter website, VeChain has recently achieved a significant regulatory milestone. The European Securities and Markets Authority (ESMA) confirmed that VeChain’s tokens, VET and VTHO, are now compliant with the Markets in Crypto-Assets Regulation (MiCAR).
VeChain has launched the ‘Ve-2-Earn’ Bounty Campaign to encourage the creation of content that highlights the real-world impact of its blockchain technology. As mentioned in our previous news brief, participants in this campaign can earn VET tokens by sharing how VeChain’s applications support sustainability and Web3 adoption.
ETHNews recent analysis indicates that VeChain (VET) is currently consolidating around $0.025.Market analysts are closely monitoring for a potential breakout above $0.030 as buying interest continues to rise. The growth of VeChain’s ecosystem, the ongoing VTHO fee burning, and its partnership with UFC are all contributing factors that bolster its adoption and long-term potential.
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